The recent FIBA 3×3 World Cup in Mongolia marked a new high for 3×3 basketball’s global reach and digital impact, setting fresh benchmarks across all major social and broadcast metrics.

Over the course of the event, FIBA 3×3’s digital channels amassed an impressive 253 million video views — a significant increase from 160 million in 2023. Total impressions also climbed to 257 million, building further on last year’s strong momentum. Engagement remained substantial with more than 9 million interactions, demonstrating the continued appetite for 3×3’s fast-paced, urban sport entertainment. 

“We’re incredibly proud of the record-breaking online fan engagement at what was an incredibly successful World Cup in Mongolia,” said FIBA 3×3 Managing Director Alex Sanchez. “This would not be possible without the unmissable action from the players on the half-court, the thousands of passionate fans who showed up, and our world-class hosts who put on an unforgettable first-ever FIBA 3×3 World Cup in Mongolia.”

In addition to record-breaking numbers on core platforms, FIBA 3×3 added over 200,000 new followers across its social media accounts in the build-up to, during, and after the event. This underlines the sport’s ability to attract fresh audiences and convert event moments into lasting connections with fans worldwide.

This year’s FIBA 3×3 World Cup also made significant gains on traditional broadcast. A record 26 broadcast partners — up from 23 at the previous edition — delivered the event to over 200 territories around the globe, a significant expansion from the 160 reached before. This extended TV reach ensured that more fans than ever could witness the spectacular on-court action from Mongolia’s historic Sukhbaatar Square.

The FIBA 3×3 World Cup 2025 in Ulaanbaatar was a resounding success, with sell-out crowds during the elimination rounds and over 50,000 spectators throughout the week. Partners and sponsors, including Coca-Cola Mongolia, hosted daily activations with fully attended booths.

3×3 basketball proved once again that success is within reach for any country, including non-traditional basketball powerhouses. The medals attained by the Netherlands women’s team and Mongolia women’s team are especially significant, demonstrating the result of long-term planning and dedicated effort

With these milestones, 3×3 basketball continues to prove its status as the most thrilling urban team sport in the world, and one of the most engaging Olympic sports. Following Mongolia’s hosting of Asia’s biggest 3×3 event, FIBA this week announced that Mongolia will host the FIBA 3×3 Asia Cup 2027, from March 31 to April 4, in the heart of the capital, Ulaanbaatar. 

The next FIBA 3×3 World Cup will be held in Warsaw, Poland from June 1 to 7, 2026.