RIMINI (Italy) – FIBA and MotoGP will stage a 3×3 basketball showcase in Rimini on September 9, ahead of the Red Bull Grand Prix of San Marino and the Rimini Riviera. The event brings together MotoGP riders, 3×3 basketball players, content creators and fans for an evening of sport and entertainment.

The FIBA 3×3 MotoGP Showcase, taking place at Piazzale Kennedy, will feature a dunk exhibition followed by a 3×3 basketball game starring MotoGP riders, FIBA 3×3 players, and special guests. Activities will begin at 17:30 CET with premium entertainment and non-stop music.

The exhibition game will then see leading MotoGP riders step onto the half-court alongside players and personalities from the world of 3×3 basketball. Confirmed MotoGP participants include 2026 MotoGP title challenger Marco Bezzecchi, race winner Franco Morbidelli and two-time MotoGP World Champion Francesco Bagnaia.

Franco Morbidelli will lead his team against a squad featuring Marco Bezzecchi and Pecco Bagnaia. Other confirmed players include 3×3 basketball player Giorgio Di Bonaventura and content creator Luca Campolunghi, with more names to be announced closer to the competition.

Alex Sanchez, FIBA 3×3 Managing Director, said: “Bringing together MotoGP riders, 3×3 basketball players and creators for this event creates a unique opportunity to unite two dynamic sports communities and introduce 3×3 basketball to new fans in an exciting setting. We are delighted to collaborate with MotoGP on this showcase in Rimini.”

Kelly Brittain, Managing Director, Global Marketing, MotoGP: “We’re excited to work with FIBA for this 3×3 event, bringing together basketball and MotoGP. It’ll be great entertainment for everyone who can go and enjoy the show just ahead of the San Marino GP, kicking off the weekend’s celebrations in style.”

Further details will be announced in due course.

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About FIBA 3×3

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

With a yearly professional circuit for men and women (World Tour and Women’s Series, respectively) and national-team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Games.

For further information about 3×3, visit fiba3x3.basketball, FIBA 3×3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact 3×3@fiba.basketball.

About MotoGP

Welcome to the most exciting sport on earth. The fastest bikes. The most forward-thinking manufacturers.

The world’s most fearless riders. This is the hunt, and there can only be one winner.

Come with us to the edge of possibility and the edge of your seat.

MotoGP. Faster. Forward. Fearless.

FIBA and MotoGP will stage a 3×3 basketball showcase in Rimini on 9 September, ahead of the Red Bull Grand Prix of San Marino and the Rimini Riviera. The event brings together MotoGP riders, 3×3 basketball players, content creators and fans.

The FIBA 3×3 MotoGP Showcase will take place at Piazzale Kennedy and feature a dunk exhibition followed by a 3×3 basketball game involving MotoGP riders, FIBA 3×3 players and special guests. Activities begin at 17:30 CET with entertainment and music.

The exhibition game will see MotoGP riders take to the half-court alongside players and personalities from 3×3 basketball. Confirmed MotoGP participants include 2026 title challenger Marco Bezzecchi, race winner Franco Morbidelli and two-time world champion Francesco Bagnaia.

Morbidelli will lead his team against a squad featuring Bezzecchi and Bagnaia. Other confirmed players include 3×3 basketball player Giorgio Di Bonaventura and content creator Luca Campolunghi, with further names to be announced closer to the event.

“Bringing together MotoGP riders, 3×3 basketball players and creators for this event creates a unique opportunity to unite two dynamic sports communities and introduce 3×3 basketball to new fans in an exciting setting,” said Alex Sanchez, managing director of FIBA 3×3. “We are delighted to collaborate with MotoGP on this showcase in Rimini.”

“We’re excited to work with FIBA for this 3×3 event, bringing together basketball and MotoGP,” said Kelly Brittain, managing director of global marketing at MotoGP. “It’ll be great entertainment for everyone who can go and enjoy the show just ahead of the San Marino GP, kicking off the weekend’s celebrations in style.”

3×3 basketball, overseen by FIBA, is played by two teams of three on a basketball half-court and made its Olympic debut at the Tokyo 2020 Games. It runs a professional circuit through the men’s World Tour and the Women’s Series, alongside national-team competitions.

FIBA and MotoGP will stage a 3×3 basketball showcase in Rimini on September 9, ahead of the Red Bull Grand Prix of San Marino and the Rimini Riviera. The event brings together MotoGP riders, 3×3 basketball players, content creators and fans for an evening of sport and entertainment.

The FIBA 3×3 MotoGP Showcase, taking place at Piazzale Kennedy, will feature a dunk exhibition followed by a 3×3 basketball game starring MotoGP riders, FIBA 3×3 players, and special guests. Activities will begin at 17:30 CET with premium entertainment and non-stop music.

The exhibition game will then see leading MotoGP riders step onto the half-court alongside players and personalities from the world of 3×3 basketball. Confirmed MotoGP participants include 2026 MotoGP title challenger Marco Bezzecchi, race winner Franco Morbidelli and two-time MotoGP World Champion Francesco Bagnaia.

Morbidelli will lead his team against a squad featuring Bezzecchi and Bagnaia. Other confirmed players include 3×3 basketball player Giorgio Di Bonaventura and content creator Luca Campolunghi, with more names to be announced closer to the competition.

Alex Sanchez, FIBA 3×3 Managing Director, said: “Bringing together MotoGP riders, 3×3 basketball players and creators for this event creates a unique opportunity to unite two dynamic sports communities and introduce 3×3 basketball to new fans in an exciting setting. We are delighted to collaborate with MotoGP on this showcase in Rimini.”

Kelly Brittain, Managing Director, Global Marketing, MotoGP: “We’re excited to work with FIBA for this 3×3 event, bringing together basketball and MotoGP. It’ll be great entertainment for everyone who can go and enjoy the show just ahead of the San Marino GP, kicking off the weekend’s celebrations in style.”

MIES (Switzerland) – As an exciting new season prepares to burst into action, it promises to be another incredible year for FIBA’s 3×3 basketball having re-enforced its position as one of the most thrilling urban sports worldwide during 2025.

Connecting with fans across all continents and delivering ever increasing value for partners, hosts, broadcasters and stakeholders, FIBA’s 3×3 basketball events strengthened its presence at the intersection of sport, entertainment and youth culture.

The 2025 season featured 17 stops on the FIBA 3×3 World Tour, alongside 19 Challengers and 15 events on the FIBA 3×3 Women’s Series, which continued its upward trajectory – reinforcing the commitment to elevate women’s basketball globally.

National team competitions remained as strong digital drivers, led by the FIBA 3×3 World Cup 2025, alongside continental and youth events. Meanwhile the inaugural FIBA 3×3 Champions Cup introduced a new elite competition to the annual 3×3 basketball calendar.

FIBA’s 3×3 basketball Managing Director, Alex Sanchez stated: “We are immensely proud to be able to reflect on 3×3 basketball’s best year so far and hitting unprecedented heights in these key metrics – something that highlights its ever-expanding reach. This clearly demonstrates how we continue to unlock the incredible potential of 3×3 basketball and deliver against our strategic objective of making 3×3 basketball the most thrilling urban sport in the world.

“Having recorded all-time high levels of engagement, broadcast coverage and record media value, we will now continue our journey of growth. We remain fully focused on expanding the global footprint of 3×3 basketball in 2026 and this is exciting news for players, fans, broadcasters, commercial partners, private promoters, National Federations and our other stakeholders.”

The new season 2026 will feature many highlights to look forward to throughout the 2026 calendar. These include the likes of the FIBA 3×3 World Cup in Poland during June, the latest FIBA 3×3 Women’s Series and the FIBA 3×3 World Tour which will culminate in the highly anticipated Final during December.

Media impact and sponsorship visibility proved to be the defining highlight of the season. During 2025, 3×3 basketball generated an estimated 220-290 million US dollars in total media value for sponsors, driven by social media exposure, earned media coverage and television visibility. The figures also served to underline the growing return on investment delivered by 3×3 basketball’s integrated media ecosystem.

Broadcast distribution also reached new highs, with 3×3 basketball securing partnerships that spanned all five continents. Competitions were aired across 234 territories worldwide, significantly expanding the discipline’s growing global footprint.

This was no better demonstrated than an eye-catching 48 percent increase in linear television coverage of the FIBA 3×3 World Cup 2025 compared to the 2023 edition – a new peak of 418 broadcast hours having also been attained.

Surging global fan engagement as 10 million followers landmark passed

FIBA’s 3×3 basketball digital ecosystem continued to drive global visibility and deliver outstanding growth in engagement levels. This was no better underlined than by FIBA’s 3×3 basketball global social community surpassing 10 million followers for the very first time, also representing a standout 20 percent growth, year-on-year.

Across all platforms in 2025, there were 1.5 billion impressions, 1.1 billion video views and 118 million engagements to further illustrate the scale and depth of fan interaction worldwide.

Noticeably, the audience profile remains distinctly young, with approximately 70 percent falling into the 13–34 years old age bracket, a figure that underpins the powerful connection 3×3 basketball has with next-generation fans.

For more on the 2026 competition calendar, click here.

FIBA