The FIBA 3×3 AmeriCup 2026 enters the final stretch of its group stage on Saturday, October 31, with 12 games scheduled at Plaza Merliot in San Salvador. Men’s and women’s national teams will look to secure their places in the quarterfinals, set for Sunday, November 1.

MIES, Switzerland–(BUSINESS WIRE)–FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with L1VE, covering the FIBA 3×3 World Tour, Women’s Series and World Cup, which will bring fans from around the world together and closer to the action in real time.

Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast and streaming activities. It creates a new engagement opportunity for fans who cannot be inside the venue, giving them a new way to experience the live event.

Founded in 2022 and headquartered in New York, with its research & development in Germany, L1VE is the company behind social presence and a pioneer of this new rights category. It also owns a proprietary glass-to-glass technology stack and a direct-to-fan platform.

L1VE runs on every major immersive headset and scales like software: one production reaches every fan at once. Its proprietary technology captures a full venue of live experience in stereoscopic 360° 3D, a real-time pipeline fuses it into a single live scene, and a custom delivery layer keeps every fan worldwide present at the exact same moment.

Fans can invite friends to watch alongside them, wherever they are in the world. Tickets are available for a single day of competition or as a tournament pass covering the full event, in the same way a fan would buy a ticket to attend in person.

The platform has already been used for major live sport and music events internationally, and pre-launched with the Detroit Lions on August 22.

L1VE will be in action for the first time at the upcoming FIBA 3×3 World Tour event in Debrecen, Hungary on August 29 and 30. Fans can access the experience by downloading the L1VE app on a compatible virtual reality headset at l1ve.com.

Over the course of the three-year agreement, the platform will be rolled out across FIBA’s flagship 3×3 basketball events, including the FIBA 3×3 World Tour, the FIBA 3×3 Women’s Series and the FIBA 3×3 World Cup, bringing fans closer to the action at the discipline’s biggest events worldwide.

Alex Sanchez, FIBA’s 3×3 Basketball Managing Director, stated: “3×3 basketball was built to bring the game closer to the fans. Working with L1VE over the next three seasons, we are exploring new ways for audiences around the world to experience the intensity and energetic setting of our events.’’

David Morgenbesser, Chief Commercial Officer, L1VE commented: “3×3 basketball is one of the most thrilling urban sports in the world. One court, non-stop, right in your face. That makes it a natural fit for L1VE. Over the next three years, we want to give fans a new way to be there, courtside, inside the atmosphere and sharing the real game with the people they want beside them, wherever they are in the world.”

The L1VE experience is designed to be shared. Fans watch the game live from a courtside perspective, seeing and hearing the action as it unfolds, and can react to every dunk and buzzer-beater alongside the friends they have invited, regardless of where in the world those friends are located.

About FIBA’s 3×3 Basketball

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and has since benefited from the launch of yearly professional circuits for men and women (World Tour and Women’s Series respectively) as well as national team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Olympic Games.

About L1VE

L1VE is the company behind Social Presence, a new ticketed experience that allows fans to enjoy immersive live sports and music events together, from anywhere. Founded in 2022, L1VE owns a proprietary glass-to-glass technology stack and a direct-to-fan platform, and is the creator of immersive live rights, a new licensable class of media rights alongside broadcast and streaming. L1VE is headquartered in New York, with R&D in Germany.

Official Hub: You can view company announcements and details via the L1VE Official Website.

Stars to watch at the FIBA 3×3 Europe Cup 2026

Can the Dutch women go back-to-back? The Netherlands arrive as top seeds and defending champions, led by reigning Europe Cup MVP Noortje Driessen. They have not had everything their own way since winning in Copenhagen, losing their World Cup title in Warsaw, where they took bronze, before finishing third at last weekend’s Women’s Series Final in Shanghai.

Their Pool A meeting with Azerbaijan is a repeat of last year’s Europe Cup final, which the Dutch won 21-16. Victory in Antwerp would make them the first women’s team to retain the title since France won back-to-back crowns in 2018 and 2019.

Second seeds Spain have some recent history to settle in Pool B. They face Hungary on Friday, just three months after the Hungarians stunned them 21-12 at the World Cup in Warsaw. France, three-time Europe Cup champions, arrive with momentum of their own. Laetitia Guapo led them to the Women’s Series Final title in Shanghai last weekend and was named tournament MVP.

In the men’s draw, top seeds Serbia are led by world No.1 Strahinja Stojačić. Their Pool A meeting with hosts Belgium on Saturday brings another chapter in a familiar rivalry, with Stojačić and Belgian talisman Dennis Donkor having met repeatedly on the World Tour.

The Netherlands, seeded second, have Worthy de Jong, part of the team that won Paris 2024 gold. They meet Spain, the 2025 world champions, in a heavyweight Pool B clash on Friday.

But perhaps the standout pool match comes in Pool C, where defending champions Lithuania meet newly crowned world champions Latvia. Lithuania, led by reigning Europe Cup MVP Ignas Vaitkus, beat their Baltic neighbours 21-17 in last year’s final in Copenhagen. Latvia turned the tables at the World Cup in Warsaw, eliminating Lithuania in the quarter-finals on their way to a first world title. World Cup MVP Kārlis Lasmanis, alongside Nauris Miezis, gives Latvia a core that has now won Olympic, World, and European gold.

FIBA and L1VE Agree to Exclusive 3×3 Basketball Immersive Live Rights Deal

The three-year deal brings on board a new class of media rights built around social presence.

FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with L1VE, covering the FIBA 3×3 World Tour, Women’s Series and World Cup, which will bring fans from around the world together and closer to the action in real time.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260825602596/en/

Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast and streaming activities. It creates a new engagement opportunity for fans who cannot be inside the venue, giving them a new way to experience the live event.

Founded in 2022 and headquartered in New York, with its research & development in Germany, L1VE is the company behind social presence and a pioneer of this new rights category. It also owns a proprietary glass-to-glass technology stack and a direct-to-fan platform.

L1VE runs on every major immersive headset and scales like software: one production reaches every fan at once. Its proprietary technology captures a full venue of live experience in stereoscopic 360° 3D, a real-time pipeline fuses it into a single live scene, and a custom delivery layer keeps every fan worldwide present at the exact same moment.

Fans can invite friends to watch alongside them, wherever they are in the world. Tickets are available for a single day of competition or as a tournament pass covering the full event, in the same way a fan would buy a ticket to attend in person.

The platform has already been used for major live sport and music events internationally, and pre-launched with the Detroit Lions on August 22.

L1VE will be in action for the first time at the upcoming FIBA 3×3 World Tour event in Debrecen, Hungary on August 29 and 30. Fans can access the experience by downloading the L1VE app on a compatible virtual reality headset at l1ve.com.

Over the course of the three-year agreement, the platform will be rolled out across FIBA’s flagship 3×3 basketball events, including the FIBA 3×3 World Tour, the FIBA 3×3 Women’s Series and the FIBA 3×3 World Cup, bringing fans closer to the action at the discipline’s biggest events worldwide.

Alex Sanchez, FIBA’s 3×3 Basketball Managing Director, stated: “3×3 basketball was built to bring the game closer to the fans. Working with L1VE over the next three seasons, we are exploring new ways for audiences around the world to experience the intensity and energetic setting of our events.’’

David Morgenbesser, Chief Commercial Officer, L1VE commented: “3×3 basketball is one of the most thrilling urban sports in the world. One court, non-stop, right in your face. That makes it a natural fit for L1VE. Over the next three years, we want to give fans a new way to be there, courtside, inside the atmosphere and sharing the real game with the people they want beside them, wherever they are in the world.”

The L1VE experience is designed to be shared. Fans watch the game live from a courtside perspective, seeing and hearing the action as it unfolds, and can react to every dunk and buzzer-beater alongside the friends they have invited, regardless of where in the world those friends are located.

About FIBA’s 3×3 Basketball

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and has since benefited from the launch of yearly professional circuits for men and women (World Tour and Women’s Series respectively) as well as national team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Olympic Games.

About L1VE

L1VE is the company behind Social Presence, a new ticketed experience that allows fans to enjoy immersive live sports and music events together, from anywhere. Founded in 2022, L1VE owns a proprietary glass-to-glass technology stack and a direct-to-fan platform, and is the creator of immersive live rights, a new licensable class of media rights alongside broadcast and streaming. L1VE is headquartered in New York, with R&D in Germany.

Official Hub: You can view company announcements and details via the L1VE Official Website.

L1VE@orchestraco.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20260825602596/en/

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Copyright Business Wire 2026.

The three-year deal brings on board a new class of media rights built around social presence.

MIES, Switzerland, August 25, 2026–(BUSINESS WIRE)–FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with L1VE, covering the FIBA 3×3 World Tour, Women’s Series and World Cup, which will bring fans from around the world together and closer to the action in real time.

Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast and streaming activities. It creates a new engagement opportunity for fans who cannot be inside the venue, giving them a new way to experience the live event.

Founded in 2022 and headquartered in New York, with its research & development in Germany, L1VE is the company behind social presence and a pioneer of this new rights category. It also owns a proprietary glass-to-glass technology stack and a direct-to-fan platform.

L1VE runs on every major immersive headset and scales like software: one production reaches every fan at once. Its proprietary technology captures a full venue of live experience in stereoscopic 360° 3D, a real-time pipeline fuses it into a single live scene, and a custom delivery layer keeps every fan worldwide present at the exact same moment.

Fans can invite friends to watch alongside them, wherever they are in the world. Tickets are available for a single day of competition or as a tournament pass covering the full event, in the same way a fan would buy a ticket to attend in person.

The platform has already been used for major live sport and music events internationally, and pre-launched with the Detroit Lions on August 22.

L1VE will be in action for the first time at the upcoming FIBA 3×3 World Tour event in Debrecen, Hungary on August 29 and 30. Fans can access the experience by downloading the L1VE app on a compatible virtual reality headset at l1ve.com.

Over the course of the three-year agreement, the platform will be rolled out across FIBA’s flagship 3×3 basketball events, including the FIBA 3×3 World Tour, the FIBA 3×3 Women’s Series and the FIBA 3×3 World Cup, bringing fans closer to the action at the discipline’s biggest events worldwide.

Alex Sanchez, FIBA’s 3×3 Basketball Managing Director, stated: “3×3 basketball was built to bring the game closer to the fans. Working with L1VE over the next three seasons, we are exploring new ways for audiences around the world to experience the intensity and energetic setting of our events.”

David Morgenbesser, Chief Commercial Officer, L1VE commented: “3×3 basketball is one of the most thrilling urban sports in the world. One court, non-stop, right in your face. That makes it a natural fit for L1VE. Over the next three years, we want to give fans a new way to be there, courtside, inside the atmosphere and sharing the real game with the people they want beside them, wherever they are in the world.”

The L1VE experience is designed to be shared. Fans watch the game live from a courtside perspective, seeing and hearing the action as it unfolds, and can react to every dunk and buzzer-beater alongside the friends they have invited, regardless of where in the world those friends are located.

About FIBA’s 3×3 Basketball

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and has since benefited from the launch of yearly professional circuits for men and women (World Tour and Women’s Series respectively) as well as national team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Olympic Games.

About L1VE
L1VE is the company behind Social Presence, a new ticketed experience that allows fans to enjoy immersive live sports and music events together, from anywhere. Founded in 2022, L1VE owns a proprietary glass-to-glass technology stack and a direct-to-fan platform, and is the creator of immersive live rights, a new licensable class of media rights alongside broadcast and streaming. L1VE is headquartered in New York, with R&D in Germany.

Official Hub: You can view company announcements and details via the L1VE Official Website.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260825602596/en/

Contacts

L1VE@orchestraco.com

BANGKOK (Thailand) – Fans around the world can follow the FIBA 3×3 Champions Cup 2026 through a wide range of broadcast and digital partners.

The second edition of the global national team competition will take place March 13-15 at the centralwOrld in Bangkok, bringing together the world’s top men’s and women’s teams for three days of elite 3×3 basketball.

Viewers can catch the action live through multiple television networks, streaming platforms and digital channels across several regions.

Confirmed broadcast partners

Europe

• RTS (Serbia) – Serbia games and final day live on RTS Planeta; delayed broadcast on RTS2

• Arena Sports TV – Coverage in Serbia, Bosnia and Herzegovina, Montenegro and North Macedonia

• TVP (Poland) – Final day coverage on tvpsport.pl

• OKKO (Russia) – Digital streaming platform

• TRT (Turkey) – Coverage on TRT SPOR YILDIZ

Asia

America

• beIN Sports (USA / Canada) – Live streaming on beIN OTT and delayed broadcast on linear channels

• Azteca (Central America) – OTT platform coverage

• America TV (Peru) – Streaming via America TVGo

• CBC (Canada) – Live streaming on the CBC YouTube channel

Africa

Digital coverage worldwide

Fans across the globe will also be able to follow the tournament through FIBA’s digital ecosystem and international streaming platforms.

Worldwide digital coverage will be available on:

• Unbeaten Channel

• Olympic Channel

Games will also be streamed on the official FIBA 3×3 YouTube channel, allowing global audiences to follow the tournament live online.

The FIBA 3×3 Champions Cup 2026 promises three days of high-intensity halfcourt action as the world’s top national teams battle for the title and key qualification rewards on the international calendar.

FIBA

WARSAW (Poland) – The FIBA 3×3 World Cup 2026 is ready to take over Warsaw from June 1–7 as the world’s best 3×3 basketball players battle for global glory.

Fans around the world will be able to catch all the action live through FIBA 3×3’s global broadcast partners and digital streaming platforms.

From defending champions and Olympic stars to rising contenders and viral highlights, Warsaw promises a blockbuster week of world-class 3×3 basketball.

Here’s where you can watch the action live.

Europe

Asia & Oceania

• Australia: Fox Australia – Kayo

• China: Shinai Sports / Bilibili

• Hong Kong: 3x3HKG

• Malaysia: Astro

• Mongolia: Premiere Sports Network

• New Zealand: Sky New Zealand

• Chinese Taipei: DAZN

• Thailand: TrueVisions

• Vietnam: B Company

Americas

Africa

Digital Worldwide

Fans worldwide can also follow the action through:

Stay Connected

Stay tuned on FIBA 3×3 platforms and follow @FIBA3x3 and @FIBA3x3W for schedules, highlights, exclusive interviews, behind-the-scenes content and all the biggest moments from Warsaw.

Official hashtag: #3x3WC

FIBA

The 10^th edition of the FIBA 3×3 Basketball World Cup commences from 1-7 June, as 40 of the best men’s and women’s national teams arrive in Warsaw, Poland.

With a stacked competition of the world’s powerhouses and rising stars, featuring Olympic medallists and contenders, the stage is set for one of the world’s fastest-growing urban sports to shine.

The women’s Team USA will be hoping to secure their fourth World Cup title in history. Their last triumph came in 2023, before being knocked out in the quarter-finals by an exciting Mongolian side last year.

They will face intense competition as holders, the Netherlands, have shown little sign of stopping after already earning their place– alongside heavyweights Spain – for the qualifying pathway to Olympic Games LA 2028.

Off the back of their fourth consecutive FIBA 3×3 Asia Cup win, Australia will also be high on confidence, whilst Paris 2024 champions Germany have continued their steady rise on the international stage.

On the men’s side, Serbia have reached the final seven times in the nine editions of the competition. In their opening game, they face the side that last took the title off them, as reigning champions Spain look to repeat history.

In Pool C, Olympic champions the Netherlands will face one of the fastest-growing teams in Europe in Germany, whilst Pool C will see Team USA begin their quest to win their first World Cup since 2019.