MIES (Switzerland) – The FIBA 3×3 World Tour 2025 once again underlined its status as one of the most dynamic and globally connected sports properties, delivering exceptional results across digital, broadcast and brand performance metrics throughout the season.

World Tours, Challengers and Qualifiers, spanning 38 host cities in 22 territories, the FIBA 3×3 World Tour showcased elite 3×3 basketball action on a truly international scale, combining world-class competition with compelling digital storytelling that resonated with fans around the globe.

Unprecedented Global Distribution

The season featured pro events across Europe, Asia, the Middle East and the Americas. The FIBA 3×3 World Tour’s broadcast footprint continued to expand in 2025, with coverage reaching over 200 territories via digital platforms and linear television. This wide distribution ensured that fans across multiple regions could follow the action live and on demand. It reinforced and showcased 3×3 basketball’s growing presence across both emerging and established sports markets.

One Billion Impressions

Across the 2025 season, the FIBA 3×3 World Tour generated more than one billion digital content views and exposures across social and digital platforms, reflecting the scale at which fans around the world encountered World Tour content throughout the year.

Combined with broadcast distribution across more than 200 territories, the FIBA 3×3 World Tour continued to reach audiences well beyond host cities, reinforcing its global visibility across both established and emerging markets.

Throughout the season, digital content focused on highlighting the speed, intensity and urban identity of 3×3 basketball, with an emphasis on short-form, platform-native storytelling designed to meet fans where they consume content most. Short-form video formats played a central role in showcasing key moments, player highlights and event atmosphere across social platforms.

Sustained Growth

FIBA 3×3’s digital ecosystem continued to grow steadily during the FIBA 3×3 World Tour season. Across social platforms, total followers increased from 7.3 million in 2024 to 10.0 million in 2025, representing a 37% percent year-on-year growth.

This sustained growth reflects the FIBA 3×3 World Tour’s ability not only to attract new audiences, but also to convert casual viewers into long-term followers through consistent storytelling, player-driven narratives and real-time engagement around events.

Scale and Consistency

Hosting events across 22 territories underlined the scale of the 2025 season. Each stop offered a unique cultural backdrop while maintaining the distinctive look, feel and energy that define the season.

From city centers to purpose-built urban venues, the FIBA 3×3 World Tour events continued to deliver premium live experiences for fans on-site while translating that atmosphere effectively to digital and broadcast audiences worldwide.

Elevating the World’s Best

Beyond the numbers, the World Tour remained the pinnacle of professional 3×3 basketball competition. It brought together the world’s top teams and players across a full season of elite-level action. The combination of intense rivalries, dramatic finishes and standout individual performances fueled both on-court excitement and off-court engagement.

Building Global Momentum

The continued success of the FIBA 3×3 World Tour 2025 reinforces the sport’s position as one of the most engaging and accessible formats in global basketball. The FIBA 3×3 World Tour continues to serve as a powerful engine for the sport’s global expansion.

As 3×3 basketball looks ahead to future seasons and the continued build-up toward the Los Angeles 2028 Olympic Games, the 3×3 World Tour’s strong performance across digital, broadcast and brand metrics provides a solid foundation for continued global visibility, fan engagement and storytelling evolution.

With one billion impressions, expanding broadcast reach and a growing global fanbase in 2025, the FIBA 3×3 World Tour has once again proven that the half-court game is thriving on the world stage, both on and off the court.

FIBA

MIES (Switzerland) – The host cities for the upcoming 15th edition of the FIBA 3×3 World Tour season confirm a global journey that will once again bring the world’s best 3×3 basketball players to urban locations across four continents.

The new season will tip off in Utsunomiya, Japan, on April 25–26, with the Opener setting the tone for another exciting season. From there, the World Tour will travel through Asia and Europe before culminating in a season-ending World Tour Final in December, with the host city to be announced at a later date.

The FIBA 3×3 World Tour 2026 will visit some of the most passionate 3×3 basketball markets in the world and showcasing the sport’s unique blend of elite competition, urban culture and festival-style atmosphere.

A Truly Global Tour

Following the season opener in Utsunomiya, the World Tour once again unfolds across a blend of established destinations and new additions to the calendar. The journey continues in Chengdu (May 2–3), a long-standing stop on the circuit, before the tour welcomes a new fresh location for the season: Zadar (May 15–16), joining the World Tour lineup for the first time.

As the season gathers momentum, the tour moves through familiar territory, visiting regular venues that have played a consistent role in the competition’s evolution. Amsterdam and Lausanne return as part of the established rotation, while Debrecen, Macau and Hong Kong once again provides the last stretch of the tour for the world’s top teams.

Utsunomiya Opener, Japan – April 25-26

Chengdu, China – May 2-3
Zadar, Croatia – May 15-16
Shanghai, China – May 23-24
Vienna, Austria – June 12-14
Amsterdam, Netherlands – June 19-21
Ulaanbaatar, Mongolia – June 27-28
Marseille, France – July 4-5
Lausanne, Switzerland – August 14-15
Debrecen, Hungary – August 29-30
Deqing, China – September 26-27
Macau, Macau, China – October 17-18
Hong Kong, Hong Kong, China – November

World Tour Final – December

More World Tour stops, including the World Tour Final location, will be announced later.

The Best of 3×3 Basketball

The FIBA 3×3 World Tour remains the pinnacle of professional 3×3 basketball, bringing together the world’s best teams, Olympic stars, and fan favorites as they compete for ranking points, prize money, and World Tour glory.

With a calendar that blends historic venues and vibrant new destinations, the upcoming season promises another year of unforgettable moments, intense rivalries, and breathtaking plays, all of which will be played out on the world’s biggest 3×3 stage.

Further details, including team line-ups, qualification pathways, more events and World Tour Final details, will be confirmed in the lead-up to the season.

Ub (SRB) reclaimed the FIBA 3×3 World Tour crown last November in Manama after defeating Raudondvaris Hoptrans (LTU) in the Final, 20-16.

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About FIBA 3×3

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Games.

Wilson is the Global Ball Partner of the FIBA 3×3 World Tour.

FIBA 3×3 events are played on Enlio floors with Wilson balls, Schelde backstops, Bodet shot-clocks, the Magic Sky canopy and the Avant seating system.

For further information about 3×3, visit fiba3x3.basketball, FIBA 3×3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact 3×3@fiba.basketball.

FIBA