New Delhi [India], August 18 (ANI): Tero Entertainment Founder and Managing Director Brian L. Marcar said the company’s entry into the Indian sports market is driven by a long-standing ambition to replicate its success in Thailand and build a sports-focused entertainment ecosystem in the country, with basketball identified as a key opportunity.

Speaking to ANI on the sidelines of the launch of 3×3 Quest India 2026 on Tuesday, Marcar said he had been looking to enter the Indian market and saw sports as an ideal avenue for the company’s expansion.

“It has been a dream of mine to one day come to India and do the same thing that I’ve done in Thailand. I built Tero Entertainment in Thailand since 1990, and we’re very successful there in entertainment. And we thought a good entertainment for India would be sports,” Marcar said.

He said his meeting with Tero India Managing Director and CEO Chandrakant Singh four months ago helped turn the plan into reality.

“I was very lucky to meet CK (Chandrakant Singh) four months ago, and I told him my plan, and he said, ‘Okay, let’s do it.’ So I’m here to start,” he said.

Tero Entertainment on Tuesday launched 3×3 Quest India 2026, backed by the Basketball Federation of India (BFI) and endorsed by FIBA. The event is scheduled to be held on September 12 and 13 at DLF Promenade – Emporio in New Delhi.

Explaining the company’s decision to invest in basketball, Marcar said Tero’s experience in the sport in Thailand gave it confidence that basketball could find a strong audience in India.

“Because in Thailand, I have the Champions Cup basketball, which consists of an eight-man world champion and an eight-women team world champion, and we’re very successful. And so I said we should bring that sport to India,” he said.

Marcar also pointed to India’s large population and said there was significant scope for the country to improve its standing in international basketball.

“You are the largest population in the world; you should have a higher ranking than China. That’s what we come back for,” he said.

On the growing popularity of alternative sports among younger audiences, Marcar said basketball offers an opportunity to engage with India’s young population through a format that combines sport and entertainment.

He also explained the appeal of 3×3 basketball, which differs from the traditional five-a-side format.

Unlike traditional five-on-five basketball, 3×3 is played on a half-court with a relentless 12-second shot clock. Games last just 10 minutes or end the moment a team hits 21 points. It’s a fast-paced, action-packed, constantly moving high-energy game designed around skill and technique.

“The 3×3 is a game which is full of action, full of goals, and with timing; that means within a certain time you must score a goal,” he said.

Unlike traditional five-on-five basketball, 3×3 is played on a half-court with a 12-second shot clock. Games last 10 minutes or end when a team reaches 21 points, making it a fast-paced format suited to live entertainment and younger audiences.

The 3×3 Quest India 2026 will feature teams competing in a knockout format, with the winning team earning an opportunity to compete at the FIBA 3×3 World Series in Mongolia and gain official FIBA ranking points.

3×3 Quest India 2026 marks the first step in Tero’s longer-term vision for the sport in India. Beginning in Delhi, the ambition is to expand participation, create more high-level competitive opportunities and build a platform that connects Indian players and teams with the wider global 3×3 ecosystem, according to a release.

The goal is not simply to stage a successful first event but to help establish India as an important part of the future of 3×3.

3×3 Quest India 2026 will see multiple teams compete over two days, with matches run in a knockout format building to quarter-finals, semi-finals, and a final. (ANI)

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New Delhi [India], August 18 (ANI): Tero Entertainment on Tuesday launched 3×3 Quest India 2026, backed by the Basketball Federation of India (BFI) and endorsed by FIBA, aiming to build a competitive pathway for young Indian basketball players while creating a sports-entertainment ecosystem around the fast-paced Olympic format.
The 3×3 Quest India 2026 will be held on September 12 and 13,, at DLF Promenade – Emporio in New Delhi. The event is organised by Tero Entertainment and Tero India, with support from FIBA, the Basketball Federation of India (BFI) and the Delhi Basketball Association (DBA).
On Tuesday, the press conference brought together leadership from Tero Entertainment alongside key stakeholders from India’s sports ecosystem, including representatives from FIBA, the Basketball Federation of India (BFI), and the Tero India team, to unveil the vision, format, and roadmap for 3×3 India. The event also featured the official unveiling of the 3×3 Quest India 2026 trophy and jersey.
Unlike traditional five-on-five basketball, 3×3 is played on a half-court with a relentless 12-second shot clock. Games last just 10 minutes or end the moment a team hits 21 points. It’s a fast-paced, action-packed, constantly moving high-energy game designed around skill and technique.
With DJs spinning throughout FIBA 3×3 events and fans sitting right on the baseline, the sport naturally blends elite athleticism with street culture. Since its Olympic debut at Tokyo 2020, 3×3 has rapidly evolved. It captivated audiences at Paris 2024, is set to expand from eight to 12 teams at the Los Angeles 2028 Games, and remains a staple of the Commonwealth Games.

For Tero Entertainment, this unique intersection makes India the ultimate launchpad.
Brian L. Marcar, Managing Director & Founder, Tero Entertainment, during the event said, “India represents one of the biggest opportunities for 3×3 anywhere in the world. India has an incredibly young population, an enormous appetite for sport, and a generation discovering culture, engagement and entertainment in entirely new formats. What attracted us to 3×3 is that the competition is just the heartbeat; around it, you have music, creators, and an atmosphere people want to be part of. That intersection of sport and entertainment is something Tero understands deeply. For decades, we have created experiences across sports, international music, television, and entertainment. We believe India has the potential to become one of the great 3×3 markets globally, and Quest India is where that journey begins,” the release said.
Building from the ground up, Chandrakant Singh, MD & CEO, Tero India, said, “Our ambition is to build 3×3 in India from the grassroots level. That means creating more opportunities for young players to discover the game, compete regularly and develop through a clear progression of competitive events. At the same time, players need to see where that journey can lead. At the highest level, 3×3 connects to elite international competitions and the global 3×3 circuit. We want to help build bridges to those levels, so a young player can discover the game locally and climb to a much bigger horizon.”
Tom Siwannamai, 3×3 Sports Presentation Manager, FIBA, said, “FIBA and Tero share a strong vision for the growth of 3×3. Tero has proven experience delivering international 3×3 events, and we are pleased to support their entry into India alongside BFI. Together, we can create a strong platform for the sport’s long-term growth.”
3×3 Quest India 2026 marks the first step in Tero’s longer-term vision for the sport in India. Beginning in Delhi, the ambition is to expand participation, create more high-level competitive opportunities and build a platform that connects Indian players and teams with the wider global 3×3 ecosystem. The goal is not simply to stage a successful first event but to help establish India as an important part of the future of 3×3.
3×3 Quest India 2026 will see multiple teams compete over two days, with matches run in a knockout format building to quarter-finals, semi-finals, and a final. The winning team will earn the opportunity to compete at the FIBA 3×3 World Series in Mongolia, giving Indian players their first access to official FIBA ranking points. Tero Entertainment is specifically launching with Quest, a FIBA-sanctioned competition, so that participation and performance translate into international ranking recognition for the players, a pathway currently unavailable to most Indian 3×3 players, who have largely competed only in domestic, unranked formats.
Further details on participating teams, competition format, entertainment programming and fan access will be announced ahead of the event. (ANI)