BANGKOK (Thailand) – The FIBA 3×3 Sponsor | Red Bull Champions Cup 2026 delivered a strong all-around performance across digital, broadcast and on-site engagement, further reinforcing the global momentum of 3×3 basketball.
Held at centralwOrld Square, the second edition of the Champions Cup combined elite competition with growing global visibility, both on and off the court.
Record growth across owned digital platforms
The event recorded strong growth across all key digital metrics, reflecting increasing global interest in the discipline.
The Champions Cup generated 59.8 million impressions, up from 37.4 million in 2025 (+60%), marking a significant increase in overall reach.
Total views also surged to 48 million, compared to 26.6 million in the previous edition (+80%), while engagement reached 1.3 million, up from 1.1 million last year (+18%).
Social media continued to play a central role in driving performance, with Facebook accounting for 41% of total engagement, compared to 29% in 2025.
These figures highlight the continued effectiveness of 3×3 basketball’s fast-paced, highlight-driven content in connecting with global audiences.
Extensive global broadcast coverage across key markets
The FIBA 3×3 Champions Cup 2026 was broadcast globally through a wide network of partners, ensuring strong international visibility for the event.
Coverage included:
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Olympic Channel
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TRT (Turkey)
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TV Madagascar
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TVP (Poland)
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beIN Sports (USA)
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RTS (Serbia)
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Shinai Sports (China)
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Unbeaten (USA)
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OKKO (Russia)
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CBC (Canada)
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Arena Sports TV (Serbia)
In addition, the event received extensive coverage from major media outlets in Thailand, further strengthening its local footprint and visibility:
Major national media:
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Thairath
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Channel 3
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Channel 7 (BBTV)
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ThaiPBS
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MCOT
Major digital and specialty platforms:
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Khaosod
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PPTVHD36
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MainStand
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T Sports 7
This combination of global broadcast partners and strong local media presence reflects the growing demand for 3×3 basketball content across both international and domestic markets.
Beyond digital and media performance, the event delivered a strong on-site footprint in Bangkok, with full attendance across all three days at centralwOrld.
In total, more than 19,300 fans attended the event, representing 45 different nationalities, highlighting the global appeal of 3×3 basketball and its ability to bring together diverse audiences in a shared urban setting.
The tournament also welcomed a number of distinguished guests and key stakeholders from across sport, media and business, including:
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Mr. Pimol Srivikorn, President of the National Olympic Committee of Thailand
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Mr. Nipon Chavalitmontien, President of the Basketball Sport Association of Thailand
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Mr. Brian L. Marcar, Managing Director of Tero Entertainment Public Company Limited
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Mr. Patthanapong Nuphan, Managing Director of Channel 7HD
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Ms. Mallika Luangnimitrmas, Marketing Director Thailand of TCP Group
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Mr. Ignacio Soriano, FIBA 3×3 Head of Events
Their presence highlighted the strong institutional and commercial support behind the event.
The Champions Cup also attracted well-known figures from the local entertainment industry, adding to the event’s visibility and cultural appeal. Among those in attendance were:
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MellaMay (Melanee Marcar), performer of the official tournament theme song “Bounce”
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Ohm Cocktail, singer and music producer.
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Ter Chantavit, actor and screenwriter
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Deland Dechoshai, Thai Supermodel Male 2024 winner
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Sean Chawitsakan, actor and model
On and off the court, the event delivered a dynamic experience for fans, combining elite competition with entertainment and community engagement.
Additional highlights included:
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The Opening Ceremony
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The Road to Champions Cup youth competition finals
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The Walk of Fame and influencer engagement activities
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Entertainment elements such as the Dunk Show and Fan Zone
Together, these elements contributed to a vibrant event atmosphere that connected local audiences with the global 3×3 basketball community.
Continued momentum as the road to LA28 accelerates
The performance of the Champions Cup 2026 underscores the continued rise of 3×3 basketball across multiple dimensions — competition, content and fan engagement.
With the road to the LA28 Olympic Games underway, events like the Champions Cup play a key role in strengthening the sport’s global footprint and visibility.
The combination of digital growth, expanded broadcast reach and strong on-site engagement in Bangkok reflects a discipline that continues to evolve and reach new audiences worldwide.
FIBA
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