Choi Hee-am, chairman of the Hongcheon Challenger Organizing Committee, is drawing a big picture.
NH Nonghyup Bank FIBA 3×3 Hongcheon Challenger 2026, held at the Hongcheon K Convention Center in Hongcheon-gun, Gangwon State since the 18th, has led to success and success.
In 2027, we are also preparing to hold a world tour, which can be called the FIBA 3×3 highest level competition. At this time, Chairman Choi Hee-am is drawing a new big picture.
The Hongcheon Challenger has been held for four consecutive years this year. World-class players gathered in Hongcheon and played a hot game and spent two days and one night. In addition, Hongcheon recorded one win and one loss, and did not make the main draw, but achieved a valuable victory.
Chairman Choi Hee-am said, “In the meantime, Korea’s 3×3 team has participated in these competitions and has not been able to use much energy. This time, I prepared well at the sports meeting and I think I got a good result,” he said.
“Didn’t the world’s No. 1 team lose this tournament. That’s why we have to do 3×3. In this sport, being strong is not strong, being weak is not weak. Since it is a sport that scores 21 points in 10 minutes, there seem to be many variables in which a team that is good at rhythm once wins. It is also an optimized sport for us. “Even if you are small, you can be internationally competitive if you are fast and good at shooting,” he added. “I once again confirmed that I have the next homework to expand the base and create a stage where ordinary students can play as much as they want.”
The Hongcheon Challenger has now become a competition where FIBA also sends great trust. In particular, FIBA supervisors, who have visited Hongcheon in the last three years, have great trust to simplify various procedures.
Chairman Choi Hee-am said, “The power of the Hongcheon-gun administrative organization was great, led by Governor Shin Young-jae. And it was also possible because Congress provided a good budget. In fact, Hongcheon is a small provincial city. Therefore, it will not be so free on the budget. In order for us to develop in the future, we need to receive state funding through Gangwon-do and steadily prepare a budget through another path. Only then can it be further developed and wider than it is now. We are currently holding 3×3 competitions centered on Hongcheon-gun, but we are also thinking about drawing with various cities such as Chuncheon and Wonju in the future.”
“As a result, Hongcheon Challenger has received good reviews and has been performing well for four consecutive years, which is possible because the military and sports association provide great help.” In addition, it is necessary to actively host general competitions and develop together,” he added.
I can’t be satisfied here. In the end, more active interest and investment are needed for the development of Hongcheon Challenger as well as 3×3 in Korea. Chairman Choi Hee-am said, “3×3 is a sport that does not cost much. Aren’t professional sports so large that most large companies have to operate them. That’s not the case with 3×3. It is a sport that the backbone of Korea’s industry, such as small and medium-sized companies, can join at any time. I hope they will be very interested,” he said. “Personally, I hope the game industry will also be interested in 3×3. The game industry is basically imaginative. The same goes for 3×3. “I believe that if the game industry, imagination and creativity of 3×3 come together, synergy can be created,” he said.
KXO has recently actively communicated with Sono as well as Seoul and Gangwon Province. It was an effort for active interest and investment mentioned above. Chairman Choi Hee-am said, “I understand that Chairman Park Geon-yeon and Chairman Shin Eun-seop talked with Sono. We are planning to hold a world tour next year. Therefore, I delivered the contents of what I was doing with Hongcheon-gun, and I am also drawing a new big picture that is different from the world tour. Of course, I’m at the stage of imagination, but I think it’s good to invite North Korean and Russian teams. There was a player named Lee Myung-hoon in the past, and no one knows how North Korean basketball has developed since that era. Since Chairman Kim Jong-un likes basketball, I think it would be okay to communicate with him (laughs). That doesn’t mean many people need to come. There are at most four or five people. I don’t think the political issue will be big either,” he said.
Of course, the biggest task in planning and implementing various plans is the budget. It may be difficult for Hongcheon to handle the upcoming competitions alone. That’s why I had a conversation with Sono. Sono seems to be thinking a lot, too. I hope that it will create a good atmosphere overall and produce decent results.”
KXO, and Hongcheon are developing at a rapid pace every year. Now, we are looking beyond the Challenger to the World Tour. In the words of a KXO official, FIBA sent a positive signal to Hongcheon’s world tour. In fact, it is possible to hold the event if it is prepared internally well.
Even so, you shouldn’t just “all-in” the world tour. In the end, it is important to hold steady 3×3 competitions, large-scale competitions such as world tours and challengers, as well as various competitions in which domestic players can play as much as they want.
Chairman Choi Hee-am said, “We are thinking about holding a Challenger in Seoul as well as a world tour. The venue is considering the university district. Apart from the world tour, he is serious about the Challenger in Seoul. A year ago, I had the experience of opening a light quest in Sinchon. Of course, compared to Challengers and other competitions, it was small, so there were not so many things to see. There was only one court and complaints in the commercial district, he said. “As much as I’ve experienced it once, I think I can do better next time. To be honest, I want to hold a competition in Gwanghwamun. But the weekend competition is not easy in reality because of the rally. I made contact with the Seoul Metropolitan Government once. It is not easy to hold a large competition like the World Tour, but I think I am interested in the Challenger. I am thinking of various places even if it is not necessarily Gwanghwamun. Chairman Park Gun-yeon is suffering a lot,” he explained.
[Hongcheon = MK Sports Reporter]
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